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Why We Don’t Use Flavour Oils

Have you ever wondered how some lip balms can have such delicious flavours? Such as butterscotch, marshmallow, cotton candy, and pumpkin spice – just to name a few.

They are made using flavour oils.

Flavour oils are essentially lip safe fragrances, synthetically made. They smell but do not taste, unless a sweetener is added, in which it then tricks your brain into thinking it’s tasting the flavour as you inhale the fragrance. Many commercial store-bought lip balms use these oils, which is fine as they may not be an all-natural brand.

But there’s a reason why we don’t use flavour oils.

The ingredients that make up the formulation of each flavour oil are actually Federally protected as proprietary formulations by regulating bodies. They are considered a “trade secret” by the manufacturer. The words “fragrance” or “flavour / natural flavour” is all that is required to be listed by them.

Because we can never find out exactly what goes into formulating these oils, we choose not to use them, even if they are marketed as organic or natural flavour oils. This may simply mean that some of the ingredients in their formulation are naturally derived, however it would still need to include synthetic ingredients to achieve the desired flavour.

Instead, we use essential oils to add a scent to our balms. In short, they are a natural oil, extracted from plants, typically through distillation. We combine essential oils with natural carrier oils and butters to produce different scents.

Whenever we brainstorm new lip balm flavours to add to our range, our options are limited to what we can source naturally. Limited, yes; but we’ve embraced the divine aromatic qualities essential oils possess and unique flavour combinations we can create using them 🙂

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The Difference Between Cruelty-free & Vegan In Cosmetics

You may have read my post the other day about how a product can be vegan but not cruelty-free, or vice versa. Admittedly, these were terms I once used interchangeably. After learning more about the two, it’s been an eye opener when buying cosmetics over the last couple of years.


This means that the ingredients and final manufactured product have not been tested on animals.


This means that a product does not contain any animal products or animal-derived ingredients.

Why can a product be labeled cruelty-free but not vegan?

A product that is cruelty-free but not vegan, has not been tested on animals but contain animal derived ingredients such as honey, beeswax, lanolin, carmine etc.

On the other hand, some products may not contain animal ingredients, however the ingredients individually or the finished product may have been tested on animals. This makes the final product cruelty-free, but not vegan.

Referring to the full ingredients list of any cosmetic product should be the first thing you do. Online stores in particular should be disclosing their full ingredients list for each product. If this information is unavailable, it’s something to question.

What to consider

Even if a product is labeled as vegan and cruelty-free, it doesn’t mean it is also natural or safe. You should still read the ingredients list to ensure you aren’t applying any harsh chemicals onto your body.

If supporting vegan and cruelty-free products is important to you, then also consider the packaging. Is it recyclable? Compostable? Reusable? Or will it end up in landfill waste or harming our animals in the oceans?

I hope I’ve left you with a few things to think about 🙂