Have you ever wondered how some lip balms can have such delicious flavours? Such as butterscotch, marshmallow, cotton candy, and pumpkin spice – just to name a few.
They are made using flavour oils.
Flavour oils are essentially lip safe fragrances, synthetically made. They smell but do not taste, unless a sweetener is added, in which it then tricks your brain into thinking it’s tasting the flavour as you inhale the fragrance. Many commercial store-bought lip balms use these oils, which is fine as they may not be an all-natural brand.
But there’s a reason why we don’t use flavour oils.
The ingredients that make up the formulation of each flavour oil are actually Federally protected as proprietary formulations by regulating bodies. They are considered a “trade secret” by the manufacturer. The words “fragrance” or “flavour / natural flavour” is all that is required to be listed by them.
Because we can never find out exactly what goes into formulating these oils, we choose not to use them, even if they are marketed as organic or natural flavour oils. This may simply mean that some of the ingredients in their formulation are naturally derived, however it would still need to include synthetic ingredients to achieve the desired flavour.
Instead, we use essential oils to add a scent to our balms. In short, they are a natural oil, extracted from plants, typically through distillation. We combine essential oils with natural carrier oils and butters to produce different scents.
Whenever we brainstorm new lip balm flavours to add to our range, our options are limited to what we can source naturally. Limited, yes; but we’ve embraced the divine aromatic qualities essential oils possess and unique flavour combinations we can create using them 🙂